'Sunshine' is the name of L'Occitane en Provence's new retail design. A concept that serves as part of the French brand's overall strategy, in a bid focus on in-store experiences around its beauty products.
The world's biggest cosmetics company said on Friday it was launching a programme of start-up collaborations in Paris as it ramps up digital investments and seeks out new beauty products like its "smart" hairbrushes.
Zalando is on a roll with the e-tail giant reporting a sales surge just a day after UK peer Asos did so. And it’s following Asos into beauty e-tail as it aims to tap into one of the key growth categories for e-sales.