Amazon and Starter launch exclusive collection for Amazon Prime users

By

Obi Anyanwu

Published
Oct 25, 2017

Amazon is asking its Prime subscribers to “Look for the star,” with the launch of its new collection with Starter.
 

The Starter x Amazon collection is comprised of a curated selection of t-shirts, sweatshirts, and sweatpants for men, women and children designed with a focus on function, fit, fabric, heritage, quality and comfort, and ranges in price from $11.99 to $29.99.
 
Pieces such as full-zip and pullover hoodies, jogger sweatpants, logo t-shirts, mesh shorts and backpacks are crafted with heritage cotton poly fleece and feature the athletic brand’s technology moisture wicking and quick dry fabrication.

The exclusive collection launches on Amazon Prime with actress Drew Barrymore’s new fashion line, Drew by Drew Barrymore. The new line is described as “a love letter to women around the world,” and prices range from $28 to $248.
 
Also this week, Amazon Handmade launched Gift Shop, offering thousands of handcrafted items. Gift Shop operates as a separate store, and is an effort to enhance the Seattle-based company’s competition with Etsy.