Amazon to sell $28 bn worth of clothing in 2018

Amazon will sell $28 billion worth of clothing in 2018, almost equal to what countries like Bangladesh and Vietnam export annually, and its apparel sales could reach $85 billion by 2020, according to a survey of 1500 US shoppers by CPC Strategy, a retail-focused digital marketing agency. The survey revealed key insights about apparel brands.


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The survey, ‘2018 US Forecast on Apparel Shopping Trends: How Shoppers will Browse and Buy Clothing’, wasn’t designed to revolve around Amazon, but the results demonstrated that shopping on Amazon is a trend that’s only gaining momentum, according to a press release from the company.
Over half of the shoppers interviewed opted to buy apparel most frequently on Amazon in the past six months.

Casual apparel and basics are safe bets for online shoppers as 54 per cent of the respondents included casual apparel like jeans and sundresses in their list. Athletic wear, outerwear, loungewear, and basics all hovered between 25-29.3 per cent, the survey found.

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