Amber Valletta, Joan Smalls and Ashley Graham front David Yurman campaign

Supermodels Amber Valletta, Anna Ewers and Joan Smalls are posing once again for jewelry brand David Yuman -- and this time, they are joined by a slew of newcomers.

The glamorous trio have been snapped up to front the luxury brand's new 'Celebration'-themed campaign, alongside Ashley Graham, Meghan Roche, Florence Clapcott, and musician Cobi.

The project, which was shot at the GoldenEye resort in Jamaica by photographer Peter Lindbergh, is the first campaign from the label's new Chief Creative Officer Evan Yurman.

It aims to capture "the beauty in everyday moments of life," as well as nod to the brand's first-ever lifestyle campaign, which was released in 2001 and also starred Valletta.

The ads feature pieces from the company's new ocean-inspired 'Tides' collection, in addition to pieces from previous collections. 

"My vision for this campaign drew from the original intent of the first campaign when we were celebrating life's exceptional moments," says Evan Yurman, Chief Creative Officer, David Yurman.

"This campaign is a continuation, as it captures the beauty in everyday moments of life. It's about capturing the ease and beauty, and the dynamism of the six women and the male artist who we chose to represent the brand."

The campaign is the latest high-profile gig for Valletta, who has already stepped in front of the camera for Proenza Schouler, Prada, Escada, Mango and Blumarine for Spring or Fall 2018.

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