Barneys opens mask bar with K-beauty expert Alicia Yoon

By

Kate Dingwall

Published
Feb 24, 2017

Barneys is pulling the curtain on its very first Mask Bar in its Madison Avenue and Downtown stores in New York.

The in-store beauty bar will stock individual sheet masks from a selection of brands, like Dermova, Karuna, and Starskin, all curated by Korean skin care expert Alicia Yoon. Also stocked, Yoon’s Peach & Lily line of sheet masks, launched last November.
    
Alicia Yoon, a trained aesthetician, is the mind behind Korean beauty brand and website Peach & Lily.

After becoming the go-to beauty site for Korean beauty enthusiasts, Peach & Lily expanded into the United States, becoming a portal for American beauty enthusiasts looking to purchase into the K-beauty trend. Capitalizing on this momentum, Peach & Lily launched its first namesake skincare venture in November.

American retailers have scrambled to pick up on the booming K-beauty trend -- this is not the first retailer to look to Yoon for assistance in launching into the k-beauty market. Her K-beauty site Peach & Lily launched two store-in-stores with Macy’s, first in Queens, New York in November of 2015, and the second in Arcadia, California in June of 2016. Target just launched its own K-beauty section, also curated by Yoon, in select retailers and online.