Published
Sep 26, 2016
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Brand USA targets 2.8 million Indian tourists, focuses on luxury market

Published
Sep 26, 2016

Brand USA, the destination marketing organisation for the US, has set a target to attract 2.8 million Indian tourists to the US by 2021, with a prime focus on the luxury market and millennials.

Brand USA headquarters in New Dehli - Brand USA


"India is a very big country which has its population in billions. We want to focus on the luxury market and education travels. We will continue to work on the millennial market as India has more number of people under the age of 35 than most of the countries," said Cathy Domanico, vice president, global trade development, Brand USA on Friday.

The aim is to reach a milestone of 2.8 million visitors from India by 2021.

"We have plans in work to accomplish our goal as there are a lot of prospects in tourism from India to the United States," she added, during the fifth annual 'Brand USA India Mission' in India.

Brand USA was established in 2010 by the Travel Promotion Act as the nation's first public-private partnership to promote the country as a premier travel destination.

The organization’s mission is to increase international visits to the US in order to fuel the economy and enhance the image of the US worldwide.
 

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