Byrdie and Nordstrom launch curated beauty pop-up

By

Cassidy Mantor

Published
Dec 1, 2017

Online beauty destination Byrdie has opened a beauty pop-up with Nordstrom located in New York.

The pop-up will offer consumers the chance to test 200 products curated by Byrdie. Examples of featured products include a facial toning device, a microneedling regeneration tool and Kiss Lip's Plumping System.

Debbi Hartley-Triesch, Vice President and Divisional Merchandise Manager for Beauty at Nordstrom said: "As customers are increasingly shopping with us online and in-store, we want to make the experience between the two as seamless as possible." 

In addition to offering Byrdie's curated product story, the pop-up will host a handful of master classes. Consumers can register for classes such as "Holiday Beauty, Simplified"; "From Lips to Lids: Makeup Tricks to Enhance Your Best Features"; and "How to Transition to a Natural Skincare Routine."

"The Byrdie Beauty Lab is the physical extension of our commitment to making beauty approachable, applicable and aesthetically inspiring, all while being one hundred percent shoppable," says Faith Xu, Editorial Director of Byrdie.

Additional master classes cover hairstyles, pre-event skincare routines, 'glossy' and 'glow' makeup tutorials. The pop-up will also host a fireside chat with Carisa Janes on how she created cult-favorite brand Hourglass. On December 14, the pop-up will host a meet and greet with Jen Atkin, celebrity hairstylist and founder of Ouai.

Byrdie is owned by parent company Clique. Clique also owns the Who What Wear brand and led it through its now ongoing collaboration with Target which began last year.

The Byrdie Beauty Lab is open December 1 through 15th. It is located inside Nordstrom in Soho at 393 Broadway in New York City.