Cordura unveils Authentic Alchemie denim collection

By

Obi Anyanwu

Published
Aug 31, 2016

Cordura and Amy Leverton, the author of Denim Dudes, unveiled this month the Authentic Alchemie collection of denim fabrics.

 
The Authentic Alchemie collection is comprised of technical denim made of carefully crafted natural and manmade fibers. Leverton and the company were inspired by three key trends for the collection, which are “The Future is Real”, “Lifestyle in Luxury” and “DI-versity.”
 
The collection is crafted from simple, yet durable fabrics that can keep up, are tailored to any individuals needs and can seamlessly transition to any environment whether that is a long day at work or an exclusive event.

“Consumers look for authenticity in people, in brands and in turn in the fabrics they want to wear,” said Leverton. “The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. Cordura brand has done just that with the “Authentic Alchemie” Collection – focusing on durability as the core of its fabrics, but extending beyond to versatile, cross-functional denim innovations.”
 
Cordura launched the Authentic Alchemie collection in May at Denim Première Vision in Barcelona, Spain.