Cotton Day in Korea helps in US cotton sales

The 17th annual Cotton Day, a Cotton USA event, which was held in Korea, helped in increasing the sales of US cotton. The Cotton Council International (CCI) joined more than 180 representatives from the textile supply chain, including mills, manufacturers, brands, and retailers, at the Cotton Day. CCI is the global marketing arm of the US cotton industry.

Textile industry representatives in Korea expect to purchase an additional 900,000 bales of US cotton as a result of attending Cotton Day. This year’s ‘What’s New In Cotton?’-themed Cotton Day in Korea called special attention to innovation through a fashion show featuring US cotton products from technology partners.

Amidst a volatile global cotton supply and market situation, Cotton Day also featured a seminar that kicked off with a speech by Aleisha Woodward, minister counsellor for Public Affairs, US Embassy in Korea.

E. Hope “Hopie” Brooks, director, export sales, Staplcotn, gave a presentation on US cotton’s sustainability. Dr. Joon Kim, chairman of the Spinners & Weavers Association of Korea (SWAK), discussed US cotton-rich Korean yarn competitiveness. Roger Gilmartin, a CCI consultant, presented the advantages of using US cotton-rich yarns in knitted fabric and garment manufacturing.

Karin Malmstrom, director, Northeast Asia and China, CCI, spoke about what’s new at Cotton USA and explained the What’s New In Cotton? initiative.
After Cotton Day Korea, many attendees praised the benefits of the Cotton USA programme and said they are proud to supply qualified US cotton-rich yarn with more competitiveness.