Cult Gaia opens holiday pop-up on Melrose

Festival fashion brand Cult Gaia has opened a pop-up shop on the former site of a Carolina Herrera boutique on Melrose Place for the holidays.

The Cult Gaia pop-up will be open through December 31 - Cult Gaia

The Cult pop-up will offer both the Fall 2018 and Resort 2018 collections. The assortment includes print dresses, shirt dresses and unique paper bag skirts.

In addition to merchandising the brand's ready-to-wear clothing, the pop-up features a cocktail bar and photo booth. Founder Jasmin Larian said the pop-up is designed to share the inside Cult experience, stating "I wanted our woman to be able to enter our world, the way our team does every day in the studio and our buyers do when they visit our showroom."

Cult Gaia was founded in 2012 and found a market with the festival fashion customer. The brand's manifesto claims that its goal is "To curate a wardrobe full of magic, one that glows with each accessory. To create a lifestyle, that’s a visual feast, effortlessly."

The festival fashion brand is sold at a handful of boutiques in LA, including Intermix and Reservoir LA, and is also sold globally.

The Cult Gaia pop-up is located at 8441 Melrose Place, next to Bottega Veneta and across the street from The Row. It is slated to stay open through December 31, 2017.


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