Published
Mar 29, 2016
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Disney launches Captain America: Civil War activewear collection at Kohl’s

Published
Mar 29, 2016

Disney Consumer Products and Interactive Media announced Monday a women’s activewear collection made in collaboration with Her Universe. The ‘Be a Hero’ collection will launch at Kohl’s and is inspired by the upcoming Marvel movie, Captain America: Civil War.


Her Universe Activewear Line Inspired by Marvel’s Captain America: Civil War


The 30-piece capsule collection consists of tanktops, sports bras and leggings based on Marvel characters, Captain America, Iron Man and Black Widow. The new line is part of Marvel’s major expansion into women’s fashion, including the launch of StyledByMarvel on Instagram.
 
“Collaborating with Marvel on activewear is a dream come true,” said Her Universe Founder Ashley Eckstein. “These Marvel characters inspire me to try and ‘Be A Hero’ in my everyday life, and being active is an important part! We're incredibly proud of this collection and hope that girls will be inspired to wear these designs from the gym to the street.”

Eckstein founded Her Universe in 2010 with The Araca Group, a theatrical production and brand management company. Her Universe first partnered with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line led to collections for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli.
 
The ‘Be a Hero’ collection will launch at Kohl's this month and Captain America: Civil War will hit theaters on May 6, 2016.

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