Published
Jan 3, 2018
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Foot Locker and Nike open Boston Sneakeasy pop-up

Published
Jan 3, 2018

Foot Locker is following its New York Sneakeasy pop-up with the opening of a new Sneakeasy in Boston. The pop-up is a partnership experience from Nike and Foot Locker.


Speakeasy customers will be able to pre-order products which are yet to launch - Nike


The two brands are calling the pop-up shop a "window to what's next," and customers will have the opportunity to pre-order product that has not yet officially launched.

Nike describes Sneakeasy, which offers premium product from Nike, Jordan and Converse, as "a premium retail experience presented in partnership with Foot Locker."

Nike will also use Foot Locker's reservation app platform to launch the Foamposite One "Big Bang" through Sneakeasy Boston. The shoe does not officially launch until February, but Sneakeasy customers can reserve their pair at the pop-up.

Once customers reserve the shoe, they are treated to an experience where it is dropped into a safety-deposit-style box. The shoes will be presented in a gold foil box with a sticker that looks like a notary's stamp.

Sneakeasy Boston is open at 539 Tremont St from January 3-5 from 2-6pm.

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