Published
May 10, 2017
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Giant Tiger launches 'relatable, authentic' spring campaign

Published
May 10, 2017

Canadian-owned family discount store Giant Tiger Stores Limited launched on Monday its new spring/summer commercials, which continues to play on the theme of its previously launched "Inner Voice" campaign.
 
The marketing campaign uses a woman's inner voice to create positive empowerment and self-acceptance messages, while highlighting Giant Tiger's private label women's fashion lines.

Giant Tiger's lily morgan commercial.

 
"Our objective is to continue to elevate our exclusive, private label brands, lily morgan and myStyle, by creating mass consumer awareness," explained Karen Sterling, Vice President of Marketing at Giant Tiger, in a news statement. "These commercials and our spring/summer marketing campaign are part of the overall evolution of a beloved and iconic Canadian retailer. They demonstrate that Giant Tiger not only 'gets' Canadian women but respects her by developing a campaign in which the protagonists are authentic and relatable."
 
Giant tiger has been transforming its fashion offerings since last year with the relaunch of its women's wear collections in spring 2016, which saw the introduction of three new house brands. The discount store also relaunched its children's clothing lines and is in the process of relaunching its men's wear lines.

The new commercials build on insight and feedback from the previously launched "inner voice" commercials and tell the story of one woman realizing that the key to looking great and feeling great is self-confidence. The commercials end with the tagline, "confidence looks good on you."
 
The "Confidence Looks Good on You" ads will be running now until June 25th on specialty TV stations and digital outlets.
 
Giant Tiger has over 225 locations across Canada and employs over 8,000 team members.

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