Gucci to launch first fragrance by designer Alessandro Michele in 2017

Gucci will further add to its creative realm by launching a new fragrance in 2017. It will be the very first perfume by Gucci's Creative Director Alessandro Michele, a launch which was heralded as a major event for the fashion label at the presentation of Kering's annual results held last Friday in Paris. 

Alessandro Michele at his first fashion show for Gucci

The luxury group's flagship label has closed 2016 on a high note, with a revenue of €4.378 billion and a 12.3% growth, and it is keen to keep up the momentum sparked by its designer.

"The launch is planned for the second half of the year. It will be a major event, as we have suffered in terms of royalties because of the transition following the purchase of Procter & Gamble's beauty brands by Coty. It will be a major launch for Coty too," said the CEO of Kering, François-Henri Pinault, at the press conference.

The fragrance is expected to be "very special", a reflection of the creative style introduced successfully by Alessandro Michele ever since he took charge of Gucci's design in January 2015.


Translated by Nicola Mira

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