Hardwick Clothes kicks off brand relaunch with new flagship website

By

Obi Anyanwu

Published
Oct 9, 2017

Hardwick Clothes, the 137-year old made-in-America label, officially relaunched on Thursday with a flagship website.

Founded by C.L. Hardwick in Cleveland, TN in 1880, Hardwick Clothes is one of the oldest made-in-America clothing companies, offering men’s tailored pieces like blazers, sport coats, full suits and trousers.

W. Allen Jones acquired the company in 2014 in order to save jobs in the city. "Hardwick is Cleveland, and Cleveland is America. I could not stand by and let such a proud historical legacy drift into oblivion," noted Jones.

Now under the direction of CEO Bruce Bellusci and Head of Design & Merchandising John Parenti, Hardwick updated its offering with modern fits, Neapolitan-inspired details, luxurious fabrics such as Vitale Barberis Canonico Super 150's and Reda Super 110's wool, and new versions of classic styles like the archival Trad sack coat.
 
"Re-shaping and re-launching the brand and the website are the final pieces of the puzzle. The most crucial element in this transition began with nailing down the make," said Bellusci.
 
Parenti added: "Discerning customers – the folks we are focused on selling to – want lasting value. That goes beyond price. It comes down to quality and fit, which comes down to the materials and ultimately the make of the garment. Our make is truly world class, and that drives our value proposition."

Hardwick Clothes is available at Saks Fifth Avenue in New York City, Dillard's in Atlanta and Oak Hill in Nashville.