Haute Hippie teams with Neiman Marcus and Polaroid for Coachella

By

Dani Greene

Published
Apr 25, 2016

Haute Hippie teamed with Neiman Marcus last week on a Coachella-focused Instagram campaign. This collaboration is Haute Hippie president Robert Feinberg’s inaugural campaign for the brand. Feinberg joined the company on March 1.
 

Haute Hippie worked with 12 fashion bloggers, each provided with a Polaroid camera, courtesy of Polaroid, who snapped selfies wearing Haute Hippie’s latest collection, which were then posted on Instagram. Customers were encouraged to engage by posting their Haute Hippie festival favorites on Instagram with the hashtag #HauteCoachellaContest. Polaroid will give a few lucky Instagrammers a Polaroid snap camera and film.
 
When appointed, Feinberg said, perhaps in anticipation of the collaboration: "Haute Hippie will continue to deliver its unique fashion forward style with exciting new looks and strong retail relationships going forward. The brand has an outstanding and talented product team and is introducing new designs that will connect well with the contemporary customer." 

Cady Vaccaro, Haute Hippie’s Creative Director, talked about Haute Hippie’s laidback, music festival style. In an interview with Neiman Marcus, Vaccaro offered advice on how to stay stylish while still comfortable at Coachella, naming harem pants as her fgo-to piece for Coachella, Vaccaro named harem pants: “They are comfortable and still sexy. Side-slit pants are also an important new shape for summer!”
 
Founded in 2008, Haute Hippie is headquartered in Manhattan’s garment district. The company’s collections are sold in over 350 stores in the United States. Currently the label is sold in over 50 countries globally and featured in department stores such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Harvey Nichols.