Published
Jan 14, 2018
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Indigo welcomes Benefit Cosmetics

Published
Jan 14, 2018

Book emporium Indigo is starting the new year with the expansion of its beauty offerings including the introduction of Benefit Cosmetics on indigo.ca.

Indigo welcomes Benefit Cosmetics - Facebook: Benefit Cosmetics

 
Following the launch of the Kendall + Kylie collection and vegan-friendly accessories line, Pixie Mood, on Indigo.ca, last year, Indigo will now carry the San Francisco-based makeup brand that offers fun and playful beauty products.
 
The new offering includes a selection of over 40 products including Benefit’s bestselling Brow Collection, They’re Real! Mascara, Benetint, Porefessional, Hoola and more. Items from the line range from $16 to $78.

Indigo has been expanding its fashion and beauty offerings and introducing special collaboration collections in recent years. The partnership falls in-line with the brands’ complimentary philosophies of empowering people to feel their best.
 
“We are thrilled to be bringing the world of makeup and our cult favourite brow collection to a new audience through Indigo’s e-commerce channel. Benefit’s brand DNA and aesthetic aligns seamlessly with the Indigo customer and we feel passionate about leading the way for bridging the gap between the lifestyle and beauty industries. It’s the perfect union and we look forward to its success,” said Deny DiFelice, General Manager at Benefit Cosmetics Canada, in a news statement.
 
Indigo currently carries other beauty brands such as Flawless by Friday, Herbivore Botanicals, Consonant, Sahajan and more.
 
Items from Benefit Cosmetics are now available exclusively online at indigo.ca. 

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