Jams World and DeVoe launch artistic collaboration

By

Cassidy Mantor

Published
Feb 16, 2018

Hawaiian clothing company Jams World has released a limited-edition artistic collaboration with surf and island lifestyle soft goods company DeVoe.

The limited-edition collection features hand painted clutches and pillows. The pieces use Jams World's 2018 spring prints Blue Jay and Serenity. Eight pieces of each style were produced in the collaboration, each coming with a certificate of authenticity.

DeVoe artist and founder Claire DeVoe Rooney has explained her creative process as "ripping up my beautiful photographs of nature and flowers and my adventures all over the world." She often works in mixed media, layering collage elements with painted brush strokes.

The DeVoe x Jams World collection launches today at Jams World's Ward Village Shops. The launch event ties into the company's New Wave Friday which brings together cocktails, art, fashion and in store promotions for a surf and island-inspired experiential retail moment.

Select pieces from the DeVoe x Jams World limited edition capsule will also be available online through Jams World's website.