Joyrich x Snoop Dogg 10th Anniversary collection launches

Snoop Dogg and his model son, Cordell Broadus, have launched a new Joyrich collection celebrating the tenth anniversary of the LA-based brand.

Cordell Broadus at right, Joyrich runway show - Joyrich

The collection includes 90s hip-hop inspired unisex streetwear. Velour track suits, oversize jerseys worn as dresses, and bold furs are styled with gold chains and poker chips for the campaign, which features models playing poker in oversized tees and shirts with Snoop Dogg graphics for a distinctly throwback feel.

According to the brand, "The collection is inspired by Snoop Dogg's lifestyle and his iconic influence on West Coast music and fashion."

Joyrich and Snoop Dogg first collaborated in June 2017 when they showed their collection at Made LA on the main runway. The brand, which was founded by Tom Hirota in 2007 in LA, is founded on the basis of "finding richness through joy," and is known for its collaborations with icons in music, art and culture.

The Joyrich x Snoop Dogg collaboration will be available starting January 12, 2018 at 5:00PM at the Melrose flagship store. The collection will be made available online afterwards on January 13 at 12:00AM.


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