L'Oréal finalises acquisition of Brazil's Niely Cosmeticos Group

By

Monica Karski

Published
Apr 1, 2015

In a press release on Tuesday, the cosmetics giant confirmed its official acquisition of Niely Cosmeticos, the largest independent hair coloration and hair care company in Brazil, one of the world’s largest hair color and hair care markets. 
 

With a net revenue of 406 million Brazilian Reals in 2014 (130 million euros based on the average rate of the Brazilian Real in 2014), the Niely Cosmeticos group has two main brands: Cor & Ton and Niely Gold. Sold at accessible prices, the products are available through various distribution channels, including retailers, wholesalers, supermarkets, perfumery chains and pharmacies.
 
A strategic move for L'Oréal in Brazil and the Spanish-speaking Latin America Zone, the acquisition of Niely Cosmeticos will complement the products offered by L’Oréal’s Consumer Products Division in Brazil.

With an international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion euros in 2014 and employs 78,600 people worldwide. The world’s largest cosmetics company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

€1 = $1.74/£0.72