Le Château teams up with Real Housewives of Toronto star

By

Jennifer Braun

Published
Nov 6, 2017

Canadian fashion retailer Le Château is teaming up with Real Housewives of Toronto star and Body Positivity Activist Roxy Earle for the launch of a capsule collection, and a new 'Roxy's Picks' online feature.
 

Dubbed 'Roxy Earle for Le Château,' the capsule collection will introduce the brands new offering of extended sizes ranging from sizes 00 to 22, and will include footwear and accessories. It will launch in fall 2018. 
 
In addition to her capsule collection, an online exclusive collection designed by Le Château and curated by Earle called 'Roxy's Picks' will launch online. The collection features 48 of Earle's favourite fall pieces including women's clothing, footwear and accessories.

Earle has been a proponent for body positivity through her #mysizerox movement, which Le Château says resonates with its “brands commitment to innovation, integrity and its customers.”
 
"Roxy has already become a Canadian fashion icon, and we're delighted to have her join our creative team on this exciting project! We have shared values and a shared vision of today's consumer, and we will work tirelessly to deliver fashion excitement to even more Canadians," said Executive Vice President, Franco Rocchi.
 
"My dream has always been that two friends can walk into a store and shop the same collection regardless of size,” said Earle. “I created the #MySizeRox movement with the intention of empowering women through body confidence and the ability to find stylish clothes in all sizes, without "plus size" labels. I am proud of this iconic Canadian company having the vision to believe in me and my movement and with my assistance, broaden the standard size to 22.”