Lily Aldridge stars in Salvatore Ferragamo SS17 campaign

Italian label Salvatore Ferragamo has signed up the American model, particularly known for her work with Victoria's Secret, to front its spring/summer 2017 collection. She is joined by McKenna Hellam and Andres Velencoso in a campaign channelling themes of friendship, modernity and traditional Italian heritage.


The new Salvatore Ferragamo campaign is set against a backdrop of Italian landscapes and was shot by Peter Lindbergh on location in Taormina, a Sicilian town nestled in the hills and overlooking the sea.

Entitled "Among Friends," the campaign stars the three models as three close friends strolling along the Taormina coast or among its lush bougainvillea-lined roads. These moments of simplicity accentuate the effortless elegance of the brand's men's and women's ready-to-wear and accessories collections.

Lily Aldridge can be seen wearing a fluted-hem dress and carrying the signature Soft Sofia bag, while McKenna Hellam wears a sporty navy shirt with matching loose-cut pants, and Andres Velencoso strides on the rocks in a blue shirt with rolled-up sleeves and matching pants, carrying a contemporary backpack.
 

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