Lolë White Tour On the Road attracts over 5000 yogis

By

Jennifer Braun

Published
Jun 22, 2016

On Tuesday, Lolë launched its first-ever Lolë White Tour On the Road, a series of community-powered local yoga sessions organized in cities across the globe.

 
Over 5000 yogis attended one of the sixty events which took place in major international cities such as Montreal, Toronto, New York, Santa Barbara, Grenoble and more.
 
"We are beyond thrilled to see that beginners and experts alike, positively embraced these community-oriented yoga sessions in their hometowns. At Lolë, we felt it was important to celebrate the beauty of yoga across the world […]” explains Nathalie Binda, Vice President of Marketing at Lolë, in a news statement.

The yoga series was modeled off of the success of the Lolë White Tour, first launched in 2012.
 
Lolë is a Montreal-based women’s activewear brand.