Macy's names Cheryl Heinonen EVP, Corporate Communications

By

Obi Anyanwu

Published
Dec 20, 2016

Macy’s on Monday announced the appointment of Cheryl Heinonen to Executive Vice President of Corporate Communications, effective January 9, 2017. She will be based in New York City and will report to Macy’s President Jeff Gennette, who becomes CEO in early 2017.

As EVP of Corporate Communications, Heinonen will drive the strategic narrative of the company and integrate all internal communication into one cohesive strategy. In addition, Heinonen will be responsible for internal and external corporate communications, corporate giving, corporate social responsibility, diversity and associate giving and volunteerism.

Heinonen currently serves as SVP, Corporate Relations and Chief Communications Officer at Avon Products, which she held since 2012, and she assumed the presidency of the Avon Foundation for Women in November 2014. She will step down from both roles, effective January 1, 2017.

Prior to Avon, Heinonen worked at global communications agency Burson-Marsteller as Managing Director, and at Visa most recently as SVP of Global Corporate Relations.