Mizzen + Main opens new NYC pop up in SoHo

By

Obi Anyanwu

Published
Jun 17, 2017

Dallas-based menswear label Mizzen + Main this week opened a pop up in New York City at 452 W Broadway in SoHo.

 
Mizzen + Main previously operated pop up shops in New York City at the Refinery Hotel and in SoHo at 85 Mercer Street in 2015. This year’s follow up marks the debut of the brand’s Leeward collection. In addition, brand ambassadors Landon Collins and Paul Perkins of the New York Giants hosted the pop up opening party on Thursday where guests entered a contest to win a 2-year Mizzen + Main wardrobe.
 
The SoHo pop up comes months after L Catterton’s Growth Fund invested in the American clothing brand. Mizzen + Main said the investment will be used to expand its product offering and omni-channel presence.

Since the investment, the brand introduced a new Blue Label business collection and a line of 0% cotton shirts. Houston Texans Defensive End and Mizzen + Main ambassador J.J. Watt is also developing a collection with the brand that is slated to launch in July.