Please Do Not Enter opens permanent WeHo location

By

Cassidy Mantor

Published
Oct 25, 2017

Multi-brand retailer Please Do Not Enter has moved into West Hollywood. The permanent 1,000-square-foot space, Unplugged by Please Do Not Enter, is located opposite Vivienne Westwood on Melrose Place.

Please Do Not Enter (PDNE) first debuted in Downtown LA, followed by a second pop-up on Melrose Place that is currently still open, but will close in November. The new Unplugged store is located at 643 N. Flores St. in West Hollywood, California. It joins the DTLA location on Olive Street as well as the pop-up on Melrose, which will close in November. The DTLA location will continue to operate with a different assortment to meet the DTLA customer's interests.

Co-founder Nicolas Libert commented on the LA consumer saying there is a large community of shoppers who do not want to shop downtown. He said PDNE "learned to work with them" by putting permanent roots down in West Hollywood.

PDNE's downtown store will continue to carry labels from international designers. Many exhibit at Paris Fashion Week. PDNE says most of these offerings are "unique or small editions and generally unseen in the United States."

To that end, the new WeHo store will offer a unique assortment of apparel, jewelry and art. PDNE will use the new store to be a statement against fast fashion. Libert said pieces found at PDNE will be things someone would "keep for a long time."

PDNE is designed to bring a fusion of art and fashion to create a luxury menswear experience. It was founded by Nicolas Libert and Emmanuel Renoird, who have created a concept that introduces the LA consumer to their native French labels and other curated artists and designers.