Pony names Joey Badass first-ever Creative Director

American footwear label Pony this week named rapper Joey Badass its first-ever Creative Director.

Joey Badass, Pony's first-ever Creative Director, in the label's latest campaign - Pony
The new appointment builds on the footwear brand’s relationship with the Brooklyn-born artist. The 22-year-old rapper starred in the label’s fall 2017 campaign and collaborated with the brand on the Topstar style. Joey also appears in the label’s latest campaign, which is shot at Prospect Park, the Sweet Chick restaurant and other locations in Joey’s home borough of Brooklyn.
Joey’s first collection for Pony named “Pro Era” is a four sneaker capsule that features the classic Pony chevron and suede construction in yellow, red and green to nod to Pro Era, the music collective that Joey founded with rapper CJ Fly, Powers Pleasant and the late Capital Steez.

Joey worked with the Pony team to develop the concept, design and style of the collection, which retails for $75 at Urban Outfitters, Zumiez and the Pony website. In addition, a burgundy sneaker named the Bada$$ model will launch in February 2018.

Born in East Flatbush in Brooklyn, Joey Badass released his debut mixtape, ‘1999,’ in 2012 and his second studio album, ‘All-Amerikkkan Bada$$,’ in 2017. Joey is also a regular on the USA network show ‘Mr. Robot,’ as Leon.

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