Prada, Armani and Versace looks dominate the Venice Film Festival red carpet

While fashion lovers pour over social media to see the best gowns and tuxes at a film festival like Venice, closing on September 9, designers and brands keep score of how many celebs wear their brands on the red carpet. After all, that means major Instagram, Twitter and Facebook clicks via the brands and the stars, which translates into increased brand awareness – and yes, sales. 

The competition to dress stars on each and every major film fest red carpet is backbiting behind the scenes: with brands sending sketches to stylists, whipping up couture gowns in lightning speed – that may or may not be worn. And it’s not just a matter of social media and sales: brands have been competitive about their red carpet hits since the 1990’s when the Oscars started red carpet celebrity branding.
The “winners” at Venice were Prada, Armani and Versace– no accident, all Italian brands, which work harder to dress stars at Venice than at any other film fest or red carpet.
Prada was on a real winning streak with Chloe Sevigny wearing Miu Miu at a Miu Miu film showing, and five hits for Prada itself: Rebecca Hall donned two different Prada dressed, Leslie Bibb one, Julianne Moore a sheer Prada cocktail frock, and Sam Rockwell a Prada tux.
Armani outfitted four stars: Robert Redford, George Clooney, jury president Annette Bening, and Rebecca Hall in a spangled black ruffled Armani Prive’ gown.
Versace, also with four, captured the attention of Penelope Cruz (in a white feathered Atelier gown), plus Luciana Damon and Amal Clooney also in Atelier Versace creations (scarlet and violet, respectively). Matt Damon donned a Versace tux.
Valentino, with three hits, dressed Amanda Seyfried, and Julianne Moore in two fall Valentino haute couture gowns: one red chiffon, the other a champagne colored crystal bib over a black dress.
Dior outfitted Ethan Hawke in Dior Homme, and Dior emissary Jennifer Lawrence in a pink/bronze embroidered Dior Couture princess gown. Marchesa also had two placements: on Jane Fonda (a beaded illusion gown) and Luciana Damon in a green one-shoulder gown. Rodarte fitted Kirsten Dunst in two of their gowns, as she stars in the Mulleavy sisters’ first film “Woodshock” – in which she also wears Rodarte.
Alberta Ferretti (Jane Fonda), Alexander McQueen (Amanda Seyfried), Louis Vuitton (Julianne Moore), Dolce & Gabbana (Michelle Pfeiffer), Altuzarra (Rebecca Hall), Gucci (Javier Bardem), Temperley (Penelope Cruz), and Giambattista Valli (Jennifer Lawrence) each had one showing on the Venice red carpet.

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