Puerto Rican shoe brand Novus steps into the US
Novus, a Puerto Rican footwear company, has opened its inaugural US store in the Pembroke Lakes Mall, one of the most visited shopping malls in Broward Country and centrally located between Miami and Palm Beach.
The outlet will feature the brand’s new store format, designed by ADV Alvarez Diaz Villalon to meet the needs of today’s customers in a trendy environment. Using a variety of materials and colors such as wood, metal and the brand’s distinctive shades of red, the store designs reflects the modernism that characterizes Novus.
"Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,000 currently residing in the area that has a close identification with the brand. With this expansion into the U.S., we will now be able to offer Novus's excellence to the communities in Miami-Dade, Broward, and Palm Beach counties,” commented the brand’s marketing director, Sandra Castellon.
With over 40 years of experience and 60 stores across Puerto Rico, Novus designs, markets, sells and manages fashion shoes and accessories through different retail store formats and websites.
The company said it has made a significant investment in technology, and is launching an in-store pick up service, which allows customers to collect items bought online at their favorite store. The brand is also premiering in January a new mobile payment system.
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