Roots launches 2018 campaign with musicians

Roots Canada is gearing up to launch its 2018 'Sweatstyle' campaign and is teaming up with several Canadian musicians for the campaign as part of its long-standing tradition of supporting arts and culture.

Launching August 7, alongside the official 2018 'Sweatstyle' collection, the campaign will include four Canadian musicians including Megan Bülow, who goes by her surname Bülow; Charlotte Day Wilson, a vocalist, producer and multi-instrumentalist from Toronto; Killy, a recording artist and songwriter; and up-and-coming artist Langston Francis.

The campaign celebrates both their music and their unique personal styles.

"Our Sweatstyle campaign celebrates the individuality of style," said Mangala D'Sa, Roots Vice President, Marketing, in a news statement.

"In addition to their Incredible musical talent, each of our 2018 artists has a unique fashion sense that is an expression of who they are. We want to inspire our consumers to live in comfort, with style, and to wear Roots in a way that is a unique expression of who they are."

This year's campaign builds on previous Sweatstyle initiatives that also featured musicians like Daniel Caesar, Jessie Reyez, k-os and more.

The campaign launch coincides with the Canadian company’s 45th anniversary. Meanwhile, the Sweatstyle collection will be available in-store and online in August.

Roots launches 2018 campaign with musicians

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