Sears Canada reveals modern, new logo

Sears Canada Inc. unveiled on Wednesday a new and more modern logo design.

The new look is a part of Sears Canada’s strategic initiative to re-invigorate and revitalize the brand across all lines of business from e-commerce to in-store experiences, and from merchandise selection and curation to marketing communications.

In Canada since 1953, this is the brand's most dramatic logo transformation in 32 years. The logo features a timeless font and a fresh take on the maple leaf.

"We are proud to unveil this symbol of reinvention for Sears Canada," says Brandon G. Stranzl, Executive Chairman, Sears Canada Inc, in a news statement. "Sears is changing, and our new logo asserts the modern and streamlined image and consumer experience for which we are striving in-store and online."

Sears Canada is also currently making enhancements to its online store.

Canadians across the country can expect to see the new logo later in the fall, when the website is rolled out nationwide, and on newly designed Sears shopping bags, Catalogues, and retail store flyers. The new logo can already be found at two store locations in Ontario.

Sears Canada is a multi-channel retailer with a network that includes 154 corporate stores and 106 Hometown stores.

Sears Canada reveals modern, new logo

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