Shiseido is entering phase two of its strategy for global development. Beginning in January with the launch of a new line of make-up this plan reflects the desire of the Japanese make-up brand to underline its capacity for innovation and to further its influence at home and abroad.

The line "Shiseido Future Solution LX"

Phase two is in preparation for the autumn; Shiseido will be enriching its new anti-ageing range, highlighting its desire to remain at the fore of the beauty industry, with a new line “Shiseido Future Solution LX”; launching across seventy countries including Japan, where it will be available in thirty department stores.

A leading figure in the beauty sector since 1872, Shiseido “has always looked to enrich the heart of people for a better future through the fusion of Japanese knowledge and the most advanced technologies available.”

By Jonathan Fulwell (Source: Julie Mangaud)