SproutFit launches sustainable kidswear line

U.S.-based SproutFit has launched a sustainable kidswear line in eco-friendly materials such as organic cotton and bamboo. The brand features smart, grow-with-me sizing that simplifies shopping and cuts out the monthly closet purge. The sustainable brand has incorporated modern style with no itchy tags, and mix-and-match ability.

"SproutFit is challenging traditional sizing for infants and toddlers by making garments adjust as the baby grows," said Shannon Lohr, founder of Factory45 and sustainable fashion expert.

SproutFit's 0-12 months and 12-24 months sizes last a year - up to four times longer than most baby brands' options. Whitney Sokol, founder of SproutFit said, "I created SproutFit to simplify parents' lives, and provide a sustainable, minimalist alternative to the disposable approach we see in kidswear."

The sustainable kidswear collection that was launched on crowdfunding platform, Kickstarter, also offers short-sleeve and long-sleeve bodysuits, reversible leggings for double the outfits, Bandana bibs that fit for two years, essential blankets with multiple uses as a swaddle, nursing or car seat cover.