Published
Dec 12, 2017
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Taylor Swift's "Reputation" pop-up opens in LA

Published
Dec 12, 2017

Taylor Swift has brought her Reputation pop-up experience to LA, opening a week-long merchandise and music experience for fans on the West Coast.


The pop-up features a range of exclusive merchandise, including clothes and accessories - Taylor Swift


Swift first opened a Reputation pop-up in New York last month, tied in with the release of her new album of the same name. Exclusive merchandise sold at the shop includes tees, fleece full-zip hoodies and pullovers, jewelry, including snake-themed bracelets, hats and other accessories.

The visual merchandising presentation includes mannequins with cat heads wearing hoodies with snake graphics, while seating areas offer white couches with shaggy white pillows and neon lighting.

The pop-up also offers many Instagram-friendly photo ops including the chance for Swift's fans to sit in her golden snake throne. Overall, the space is designed to convey feelings of rock luxury.

The pop-up also plays host to Swift's performance costumes and includes an experiential area based around "The Making of a Song", a downloadable multi-part series available through the AT&T-sponsored Taylor Swift NOW experience. While no official announcement has been made for an LA appearance, Swift appeared in person at the New York pop-up and reportedly took photos with every fan who was shopping the space.

The week-long Reputation pop-up opens in Santa Monica today at 11am and runs daily through Saturday when it closes at 10pm. It is located at 1228 Third Street Promenade.

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