The RealReal expands retail footprint with Las Vegas pop-up

The RealReal is growing its physical presence with the opening of a 6,000-square-foot pop-up shop in The Forum Shops at Caesars Palace in Las Vegas.


The Las Vegas pop-up aims to capitalize on the brand's success with previous physical retail experiences - TheRealReal.com

The pop-up shop assortment features one-of-a-kind luxury items across categories including women's and men's fashion, fine jewelry, watches, home furnishings, decor and art. Luxury brands represented include Chanel, Hermès, Cartier, Rolex, Stella McCartney, and Gucci.

The RealReal CEO and Founder Julie Wainwright said the decision to open a Las Vegas pop-up follows the success the company has seen with its other physical retail experiences. The RealReal operates a permanent New York flagship location, and first experimented with a pop-up format in San Francisco.

Wainwright said, "our brick-and-mortar experience really brings our brand to life. It allows people to interact with our experts and get the personalized service they are looking for."

Customers in Las Vegas can also bring their luxury consignment pieces to the pop-up for on-site authentication. Certified gemologists, horologists, art curators and authentication specialists are working out of the pop-up shop to facilitate the luxury consignment cycle.

The Las Vegas pop-up is the first in a series of planned pop-up openings slated to roll out throughout the latter part of this year. To support a larger brick-and-mortar retail network, the company has developed a platform called RealReal360 which allows for the viewing of consumer and inventory data across desktop, mobile, stores and warehouse.

The RealReal Las Vegas pop-up is open daily until April 15th.

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