VF Corporation's The North Face has launched its first ever product and marketing campaign focusing on women. Move Mountains is a multi-year initiative involving new product and women's specific stores.
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.
This past Sunday, hundreds of thousands of people protested against gun violence at March for Our Lives in Washington DC, with a number of celebrities from the fashion industry taking part and performing at the rally.
At the Baselworld luxury watch fair -- which runs until March 27 in Basel, Switzerland -- Swiss watchmaker Breitling launched its "Squads" initiative, creating teams of ambassadors who all excel in a specific field.
The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.