It's estimated that Nike's Colin Kaepernick ad earned more than $163 million in revenue from media exposure, despite the company's market capitalization dropping to $3.4 billion since the ad's release.
After enlisting Milla Jovovich to star in its fall/winter 2018 campaign, unveiled early in August, Balmain is dropping a further series of short videos showcasing key pieces in the brand's fall wardrobe.
The upcoming movie Bohemian Rhapsody is being marked by a promotional art installation and event schedule on Carnaby Street as the street's landlord continues it proactive marketing of the Carnaby area.
In response to the uncertainty facing the UK fashion industry as Britain nears its departure from the European Union, London trade show Pure has launched a new campaign manifesto for its February 2019 edition.
Protesters burned their Nike shoes and investors sold shares after the Nike launched a campaign featuring Colin Kaepernick, the NFL quarterback who sparked a national controversy by kneeling during the national anthem.
M&S is launching its most digital marketing campaign to-date with the Must-Haves campaign designed to be “inspirational” as it supports the retailer’s Clothing & Home offer across online, mobile and in-store.