With a new feature, Facebook is attempting to expand its reach to real world stores. According to TechCrunch, a new feature will let users utilize a QR code to unlock discounts and rewards in brick-and-mortar shops.
Too Faced teased its collaboration with blogger Kandee Johnson all the way back in January, and now the brand has offered a full preview of the collection. The limited edition collection will launch in September.
The big news may be all about store closures, but with omnichannel being key, store openings are also making waves and fashion brands have led the way in moving from pureplay to omnichannel retail, a new report says.
Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, said a Interactive Advertising Bureau report.
After a meteoric rise in the fashion world in his early 20s, designer Zac Posen faced seasons of mixed reviews and negative press. A new documentary, titled House of Z, follows his career ups and downs.
Cosmetics brands can take years to gain a coveted spot at mega-retailer Sephora. But Pretty Vulgar will be launching its first-ever collection at the beauty behemoth, and already has the buzz on social media to match.