After partnering with Alibaba this week, Barbie maker Mattel has joined China's Babytree to create an online learning platform for early childhood development, the latest in the No. 1 U.S. toymaker's push into China.
Levi’s has been ranked as the most intimate brand in the apparel industry in a recent report. Brand intimacy is a new paradigm that leverages and strengthens emotional bonds between a person and a brand.
Reebok is getting political with a new message tee featuring the feminism-charged slogan, “Nevertheless, She Persisted,” and is donating $20 for every t-shirt sold toward the newly-formed Women's March movement.
Hundreds of people have sent hate mail to Slovak sportswear company Nebbia this week after it featured a black body-builder in an advert, having used the same model twice last year without provoking any such reaction.
NBA star Stephen Curry joined a number of other athletes to speak up against President Donald Trump, opposing a comment made by Under Armour CEO Kevin Plank that the president is "a real asset" to the country.