Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
While the mini heatwave drove sales upwards at many UK stores last week, it couldn’t tip the John Lewis department store chain into positive figures in the seven days to April 21, but summer clothing still outperformed.
It looks like womenswear chain East will close with administrators having so far failed to find a buyer. Although a last-minute deal isn't out of the question, according to its administrators, time is fast running out.