Nike has launched its newest omnichannel concept Nike Live, bringing together digital and brick-and-mortar retail in a 4,500-square-foot cross-category store called Nike by Melrose, on Melrose in the heart of West LA.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.
Asos powered ahead in SS18 as the UK, US and EU markets all bought into its offer in large numbers. And full-price trading has continued strongly during July, apparently with no negative impact from the heatwave.
PVH has launched an integrated e-commerce platform for its heritage brands, allowing cross-brand shopping between Izod, Van Heusen and StyleBureau, with purchases being grouped into a single shopping bag.
The Great, the Americana-influenced apparel brand created by Current/Elliott founders Emily Current and Meritt Elliott three years ago, has opened its first boutique in West Hollywood on Melrose Avenue.
A successful Farfetch collab and work to boost its luxe edge helped Burberry's Q1, while a move to more frequent, exciting drops alongside a September runway collection hitting stores in February are key for the future.