In Berlin, marching orders remain as is: no announcement of attendance figures, no matter which trade fair. While overall the city's shows appeared to be stable, some events were quieter, with Bread & Butter at the top of the list.
The California trade show specialized in streetwear, surfing, and skating, handed out trophies to seven exhibitors. Zanerobe and Beach Riot were respectively awarded best men’s and women’s collections at the event.
According to the Spanish press, at least the next three editions of Bread&Butter will take place in Barcelona. Karl-Heinz Müller held a press conference at the conclusion of the latest show to explain plans for next year.
Samsoe & Samsoe used the trade shows in Paris and Berlin as an opportunity to present its first genuine denim campaign. Denim design has been entrusted to Christine Detlefsen, who previously worked for Levi’s.
Mode City has met expectations: while the Parisian show’s attendance did not rise, it also didn’t fall according to organizers, who have reached their objectives in welcoming 15,258 visitors from July 5 to 7.
Serious questions are to be asked following an edition of Who's Next that saw a decline in attendance that was far worse than in previous seasons: -18% for French visitors and -15% for international visitors.
During the trade show Outdoor in Friedrichshafen, Germany, the European Outdoor Group unveiled its study on the state of the sector. In 2013, it grew by 2.8% in volume and 3.1% in value compared to 2012.
The trade fair focused on intimates and beachwear fabrics gathered together 10,501 visitors for its latest edition, held July 5 to 7 at Porte de Versailles (Paris) alongside various other fashion and lingerie trade shows.
Having barely gotten underway this month, Bread&Butter has announced its schedule for 2015: Barcelona, Berlin, Seoul. Notably, Bread&Butter will be held in Barcelona from January 8 to 10, just before Pitti Uomo.
Welcome Denim by Première Vision, Welcome .... Bread & Butter? The Spanish daily newspapers are talking about negotiations between the show’s German organizers and Fira in order to bring the young trade and fashion show back to Barcelona in January 2015. It’s likely that an answer will come next week at the show in Berlin!