Coty unveiled a blended reality experience in its recently redone Bourjois boutique in Paris where customers can physically hold product samples and virtually test them without hygienic concerns using augmented reality.
Sarah Jessica Parker is reopening her New York City pop-up shop this spring. This time she will showcase her entire SJP Collection of shoes, handbags and clothing, including the label's own little black dress.
Macy's CEO Jeff Gennette announced that the retailer is rolling out mobile checkout through its app to all stores in the US by the end of the year. It is also launching a VR feature for furniture shopping this spring.
The social media-fueled Grab Your Wallet campaign from 2017 is back with consumers now calling for the boycott of retailers affiliated with the NRA. Apple and Amazon are being targeted for streaming NRA TV.
Levi's is opening two Grammys-themed pop-ups offering experiential retail, exclusive music tour-themed merchandise, limited-edition product, and artist collaborations across men's, women's and children's categories.
The Sticker Cart is offering stickers for customers to personalize their handbags and accessories. The installation is available at Saks Fifth Avenue Selfridges, La Rinascente, Reel Department Store and No One.