Diesel about to launch Be Stupid campaign round 2
Whilst the brand has just won Cannes’“Grand Prix” award for advertising, and yet some of its adverts are still banned in England, the Be Stupid campaign continues to grow. The second...
Julie Mangaud 11 publications since 2006
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![]( "Diesel about to launch Be Stupid campaign round 2")
Diesel about to launch Be Stupid campaign round 2 -
![]( "Vero Moda newly embodied by Kim Noorda")
Vero Moda newly embodied by Kim NoordaVero Moda newly embodied by Kim Noorda
She follows in the footsteps of a platoon of daunting female figures. Successor of Kate Moss, Helena Christensen, Gisele Bündchen and Erin Wasson, it is Kim Noorda’s turn to embody the...
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![]( "Gant sets up shop in Bordeaux, its twentieth in France")
Gant sets up shop in Bordeaux, its twentieth in FranceGant sets up shop in Bordeaux, its twentieth in France
More than one year ago, Gant's Managing Director François-Olivier Gerreboo announced his desire to infiltrate France as one of the brand’s key markets. A country which still represents 5%...
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![]( "Fendi launches 'Fan di Fendi'")
Fendi launches 'Fan di Fendi'Fendi launches 'Fan di Fendi'
Palazzo was the last perfume launched by Fendi three years ago. Taken off the shelves last winter, it has been replaced by a wholly new fragrance, while just as feminine, Fan di Fendi has...
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![]( "Michael Kors’ largest boutique positioned in Paris")
Michael Kors’ largest boutique positioned in ParisMichael Kors’ largest boutique positioned in Paris
In taking over Europe, the American designer Michael Kors makes a stop-over in Paris. Where exactly? 279 rue Saint-Honoré. A window display larger than 600 metres squared is planned for...
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![]( "Ralph Lauren opens its biggest European boutique in Paris")
Ralph Lauren opens its biggest European boutique in ParisRalph Lauren opens its biggest European boutique in Paris
Present in Paris with its boutiques on Avenue Montaigne and Place de la Madeleine, Ralph Lauren has chosen a prestigious hotel that was built in 183 at 173 Boulevard Saint-Germain for its...
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![]( "Michael Kors opens first “lifestyle” boutique in Europe")
Michael Kors opens first “lifestyle” boutique in EuropeMichael Kors opens first “lifestyle” boutique in Europe
Well established in the USA, Michael Kors is tackling Europe, a “logical step of our global expansion,” said CEO John D. Idol. In 2008 the label opened its first European boutique in...
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![]( "Esprit opens flagship store in New York")
Esprit opens flagship store in New YorkEsprit opens flagship store in New York
Born in San Francisco in 1968, Esprit has now opened its fifth and biggest flagship store in the United States, a market which currently represents 1.5% of its turnover.
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![]( "Zara and Smiley create a line of t-shirts")
Zara and Smiley create a line of t-shirtsZara and Smiley create a line of t-shirts
Smiley has teamed up with Zara, with the happy logo brand and the Spanish retail giant jointly releasing a collection of t-shirts for women in organic cotton.
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![]( "Valentino perfumes leave Procter & Gamble for Puig")
Valentino perfumes leave Procter & Gamble for PuigValentino perfumes leave Procter & Gamble for Puig
Nina Ricci, Paco Rabannee, Massimo Dutti, Prada... The portfolio of the Puig group has grown with the arrival of Valentino perfumes. The group has announced a global licensing agreement...
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![]( "Gap and Patrick Robinson produce their first feminine fragrance")
Gap and Patrick Robinson produce their first feminine fragranceGap and Patrick Robinson produce their first feminine fragrance
Close, the new perfume from the American giant is the result of a collaboration between a shock trio of Patrick Robinson, head of design at Gap, the perfumer Givaudan and the Interparfums...