The Italian luxury menswear label's perfume line will be launched in Q4 2020 and will be distributed through Lalique’s retail network, with a focus on Brioni’s key markets, among them the USA, Russia, Europe and Japan.
The owner of the Ikea furniture brand expects sales to grow this fiscal year as online trade expands, but profits will be tempered by increased investment as the brand battles web specialists like Amazon and Made.
24S, formerly 24 Sèvres, the LVMH group’s luxury multibrand e-tail site, is celebrating two years in business by launching a menswear selection this autumn, featuring exclusive labels like Dior and Celine.
Barely two years after its launch, the LVMH-owned e-commerce site has already changed its name. The group announced on Wednesday that the brand is now called 24S, in an effort to boost its international development.