Addition Elle launches #nomorerules swimwear campaign

By

Jennifer Braun

Published
May 17, 2016

Canadian plus-size retailer Addition Elle launched on Monday the #Nomorerules swimwear campaign featuring items from its 2016 Cactus swimwear collection.

 
The campaign features 19-year old plus-size model Barbie Ferreira who was also recently seen in Aerie’s “Real” campaign. Ferreira is pictured in the campaign wearing a black and white striped one piece, 50’s retro inspired 2-piece and patterned bikini, in order to showcase that so-called fashion rules can be broken.
 
“The #NOMORERULES campaign reinforces our beliefs and positioning of Fashion Democracy. All women should have access to trends and fashions without any limits!” says Roslyn Griner, VP of marketing & Visual at Addition Elle, in a news statement.

The Cactus swimwear collection is now available in stores.