Adidas Canada opens ‘The Base’ in Toronto

By

Jennifer Braun

Published
Jun 5, 2016

Adidas Canada opened on Saturday an exclusive viewing lounge and pop-up retail shop in Toronto for soccer fans, in celebration of the Euro 2016 and the Copa 100 in the USA.
 

The pop-up retail space baptized The Base opened in the heart of downtown Toronto at 584 College Street.

The 2,200 square feet store will become a focal point for all things Euro 2016 and Copa 100, bringing soccer fans access to the latest gear from adidas such as the Mercury Pack boots that will be worn on pitch by the likes of Leo Messi, Paul Pogba and Gareth Bale during Euro 2016 and Copa 100, as well as premium federation kits, on-site jersey printing and more. Customers will find products on display in a museum like setting.

 
The VIP viewing lounge, housed inside The Base, features a 40-person stadium seating and a 16’ x 9’ HD projection screen.

The Base will be open to the general public until July 31, from Monday to Sunday, 10 am to 9 pm.