Adidas Canada re-signs Canadian hockey player Sarah Nurse

By

Jennifer Braun

Published
Apr 19, 2023

Adidas Canada announced on Wednesday that it has officially re-signed Canadian hockey player and Olympic gold medalist Sarah Nurse as a brand partner. 

Over the last four years, Nurse has participated in Adidas' 'Impossible is Nothing' and 'Ready for Change' campaigns focused on the importance of representation, where she has voiced the challenges and victories of being a woman in sport, especially on the ice.

Looking ahead, this new partnership aims to build on Adidas' continued focus on prioritizing gender equality in sport. The partnership has been renewed for another four years. 

"Since working with Adidas in 2019, I have seen firsthand how committed the company is to increasing diversity and visibility in sports. As an athlete, I have felt nothing but support from the Adidas team as I've worked to accomplish my goals on and off the ice,” said Nurse.

"I admire that Adidas pushes the boundaries and enters conversations that some brands have steered away from. And as a fashion fan, I admire the way Adidas brings together activewear and streetwear, creating pieces that are practical and fashionable all at once. I am excited to collaborate and take our partnership to the next level!”

Nurse most recently competed in the Women's World Championship for Team Canada, helping the team take home silver. 

"We are delighted to re-sign Sarah Nurse for another four-year partnership with Adidas," added Kelly Graham, VP of marketing at Adidas Canada.

"Elevating women in sport is incredibly important to our organization and we are excited to build on our existing partnership with Sarah. As a born leader, Sarah continues to push boundaries for female innovation and inspire women globally."