Adidas reveals new Ultraboost 20 in partnership with the International Space Station
today Dec 2, 2019
Adidas revealed last week the Adidas Ultraboost 20 has launched in partnership with the International Space Station (ISS).
The Ultraboost 20 features a new silhouette among several innovations and upgrades to its top-tier materials, with each element maximized for a specific performance-driven function.
Among the new improvements, the running shoe was made with a new and advanced Primeknit upper featuring Tailored Fiber Placement (TFP) technology that lays down fibers to the millimeter, resulting in a shoe “that exactly calibrates foot support to fully unleash the explosive energy of boost.”
Meanwhile, it was also built with an optimized boost midsole, a Stretchweb outsole with Continental rubber that works in harmony with the Boost midsole and a lightweight Torsion Spring construction for enhanced support on landing and a snappy transition to propel runners forward.
“The revolutionary Ultraboost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors. In the adidas Ultraboost 20, we have lift-off again,” said Sam Handy, vice president design, Adidas Running, in a news statement.
In early November, the sportswear giant announced a multi-year partnership with the International Space Station.
As part of the partnership, Adidas will also send Boost technology on a mission up to the ISS. In space, scientists will study the Boost molding process without the distraction of Earth's gravity.
The Adidas Ultraboost 20 will pay homage to this upcoming mission by featuring an ISS U.S. National Laboratory space patch.
The Adidas Ultraboost 20 will drop in a number of limited-edition colorways in the lead-up to the official global launch on December 6, 2019.
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