Adidas signs on new Canadian ambassador

By

Jennifer Braun

Published
Feb 18, 2016

As part of Adidas 2016 “I’m Here to Create” global campaign, the sportswear brand announced on Wednesday a new partnership with three-time Olympic medalist, Tessa Virtue.
 
The 26-year-old Canadian competitive ice dancer will join other notable global female athletes on the campaign including fitness artist Nicole Winhoffer, supermodel/entrepreneur Karlie Kloss and DJ/workout enthusiast Hannah Bronfman.

 
"I am thrilled to officially be part of the adidas team, as it is a brand I've loved since I was young,” says Virtue in a news release. “In the same way that my sport of ice dance is a delicate balance of art and athleticism, adidas brings together both fashion and high-quality training gear and performance equipment. I can't wait to rock the 3 stripes as I pursue my dreams!" 
 
According to the news release, Virtue was the perfect fit for this campaign because of “her passion for the arts, sports and being the ultimate in female creation in Canada.”

“We’ve watched Tessa take home the gold in Canada and are excited to support her in all of her future endeavours. She displays all the characteristics that we look for in an ambassador and we’re thrilled to have her as an adidas athlete,” says Stewart Smith, vice president adidas group Canada.